Sube Latinoamerica

Levaraging eCommerce and payment technology for MSMB enterprises.

Past and Current Partners

UNDP Honduras, Tech4Dev by the Interamerican Development Bank (Honduras), BID Lab.

Active Countries
Honduras
Thematic area(s)
Inclusive Growth
Technology
SaaS, White Label
Organisation Name
Sube Latinoamerica
READ MORE ON THEIR WEBSITE

The Problem

The target problem Sube Latinoamerica aims to solve is to reduce the lack of accessibility of MSME owners in LATAM to the benefits of eCommerce. This hinders MSME’s reach, growth potential and ultimately, LATAM’s prosperity. Although there are plenty of tools, programs and courses available to them, high levels of mistrust, lack of confidence and lack of technical skills/vision fills them with what we call “digital anxiety”. They don't prioritize tech adoption because they have little clarity on how tech adoption will benefit their bottom line. Because of this, MSME owners typically drop out of digital transformation processes and the adoption of tech innovation is botched, incomplete or not adopted at all.

The Solution

eCommerce and payment technology with offline programs to guide and advise kickstart adoption among owners of micro, small and medium enterprises based in Latin America.

How it works?

  • Step 1: Sube works with international agencies like USAID and UNDP in Honduras to agree on digital transformation goals for vulnerable populations (women, returned migrants, etc.)
  • Step 2: Campaigns and open application processes are launched every month through their  “eCommerce for All” program. Each applicant has a profile in their CRM and is assigned a coach that will follow up.
  • Step 3: To complete the program participants are required to finish a 3-hour online course, attend a live webinar to learn how to build a website, and build a transactional website using Sube’s website builder. Participants who complete the program get a “free forever” transactional plan that allows them to start selling online without investing money.
  • Step 4: Participants that successfully complete the program are invited to follow-up live webinars to get feedback on the websites they built and can book a one-on-one session with Sube’s experts.
  • Step 5: Participants that outgrow the “free forever” plan can decide to get a Premium plan that allows them to upload more products, process more transactions and are invited to monthly community events.
Digital X Solution Sube Latinoamerica

Bridging the digital divide

Sube not only builds online solutions but also offers offline materials to support MSME owners in technology adoption.

Impact and highlights

  • Trained over 5,000 entrepreneurs and MSME owners in entrepreneurship, eCommerce and Fintech.
  • 2,500+ entrepreneurs and MSME owners have been accredited and provided with eCommerce tools via their CET program in 3 years.
  • Incubated MSMEs collectively reached US$1.5M in sales using eComm tools, with approximately US$135k monthly sales attributable to Sube’s tools and training.
  • Over 18,000 users.

Plans for expansion

Expansion plans include offering services in Peru, Colombia, Costa Rica, Guatemala and Mexico. As a first step, it has started the process of registering its brand in these countries. It also completed integrations with each countries' Central Banks to synchronize currency exchange rates from USD to each local currency. In Mexico, it has integrated with a local payment provider, and in 2022 will have a legal entity in Colombia to tap into the Colombian digital talent pool.

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